Wednesday, September 12, 2012

Search Engine Optimization Pricing - How to Price Your SEO Services

In this article we will look at search engine optimization pricing from the point of view of the consultant. So you are setting up as an SEO consultant and you want to know what to charge your clients? Congratulations! It is a great business to be in.

There are many ways that SEO experts charge for their services. Which method of search engine optimization pricing you choose will depend on many factors individual to you and your preferred way of working. These factors include:

Engineer Job

1. Whether you are new to the business or have already established a demand for your services. Clearly, if you have been around a while and are well known with a good reputation, it might be time to consider increasing your prices.

Search Engine Optimization Pricing - How to Price Your SEO Services

2. What type of project you are taking on. A large company with a big website in a competitive industry is going to require a lot more of your time than your neighborhood mom and pop store. They will also expect a wider range of services.

3. Where you are in the world. Clearly, this affects your cost of living and operating costs. Somebody living in the USA will need to have higher search engine optimization pricing than somebody living in Thailand.

4. Whether you are prepared to visit your clients' offices. If you are, you can charge more and you are likely to get more business (assuming you live in a place where there are plenty of potential clients). People are much happier about hiring somebody they have met, and you can still do most of the actual work from your own office or home. This factor means that you do not have to worry about competition from other parts of the world. Some clients will go for the cheapest option but there will be plenty who will be willing to pay more for somebody who is local to them.

5. Whether you plan to charge by the hour or per project. You may think of what you want to earn in hourly terms, but most clients will prefer to pay by task or by results. The two are not mutually exclusive, but this means that when you are figuring out your search engine optimization pricing, you may want to base it on tasks such as building a certain number of backlinks, writing a certain number of articles, etc, rather than a price per hour. So that means figuring out how long it will take you to do each of the tasks that you will offer to clients.

Something else that you might consider when you are first setting up as an SEO consultant is whether you want to work alone or with others. Your first answer might be that you plan on working alone. Many people go into SEO because they have been working in web design and development in their job, and they want to have their own independent business.

But there are many disadvantages to working alone. These include questions like what happens if you have more work than you can handle? What happens when you are sick? There are other options that will help you to spread the load, including going into business with a partner, outsourcing some tasks, or even applying to work as an outsourcer for other SEO consultants who are already established.

At the very least, consider how you can outsource some of the routine tasks in order to free up your valuable time for things the client will see as more important - such as visiting them from time to time. This will help you to work out the search engine optimization pricing for your services in a way that will be sustainable as your business grows.

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